MITSUBISHI Television "Technically, Anything is Possible"
For more than 25 years, this statement has defined Mitsubishi Electric. From inventing the first rear-projection television to the first complete high definition TV system sold in the U.S., Mitsubishi defines leadership, innovation and excellence in home theater.
We don’t see the world as it is but rather as it can be. This perspective enables us to translate visions into unique and innovative technologies. In a culture that encourages passionate people to do their best work, Mitsubishi continually redefines superiority with one eye on our rich past and one on our boundless future.
Our Tradition
Our past is based on our values of honoring our customers, employees and communities. As we move forward, we remain committed to the uncompromising principles of quality, performance, value and honesty established by our founders.
1870 - Yataro Iwasaki launched the first Mitsubishi company - a shipping firm.
1872 - The company's name was changed to Mitsukawa Shokai, and then to Mitsubishi Shokai in 1874.
Our name - The company's distinctive three diamonds originate from the three oak leaves of the Tosa crest and the three stacked diamonds of the Iwasaki family crest. Mitsubishi, literally translated, means "three diamonds."
1885 - Yataro died and was succeeded by his brother Yanosuke.
1893 - Yataro's son, Hisaya, became President and set up divisions for banking, real estate, marketing and administration, as well as for shipbuilding businesses.
1916 - Yanosuke's son Koyata succeeded Hisaya as president and steered Mitsubishi to leadership in such sectors as machinery, electrical equipment and chemicals.
WWII - Koyata encouraged his managers and employees to stand above the xenophobia that swept Japan during the war years. "We count many British and Americans among our business partners and friends who have undertaken projects together with us and who have shared interests with us. Should peace come again, they should again become good and faithful friends."
1946 - After the war, Allied occupation forces demanded that Japan's big industrial groups disband. Mitsubishi headquarters disbanded and many of the Mitsubishi companies split into smaller enterprises.
Korean War - Some of the Mitsubishi companies reconstituted themselves, and most began using the name and emblem again.
Today - Mitsubishi Digital Electronics America, Inc. (MDEA) is a direct subsidiary of Mitsubishi Electric Corporation of Japan, a separate company capitalized and traded on the Tokyo exchange.
From our roots, our growth
In 1997 Mitsubishi sent shockwaves through the industry when we opened a new state-of-the-art, four-hundred thousand-square-foot manufacturing facility in North America. Using the very latest in manufacturing science and technology, this remarkable facility is capable of producing more than 1,000 projection televisions in a single day.
Today, Mitsubishi Digital Electronics America, Inc. is primarily an American company with more than 99 percent of our employees based in North America. People from many cultures design and engineer our projection televisions at our headquarters in Irvine, California. It’s this strong history of innovation established by our founders, combined with our ever-present commitment to perfection, that enables Mitsubishi to produce the finest televisions in the world. Because technically, anything’s possible.
