Monster Cable Products, Inc. was founded in 1979 by Noel Lee, who was then a
laser-fusion design engineer at Lawrence-Livermore Laboratory, as well as an
audiophile and professional drummer. Lee discovered that wires of different
constructions produced varying degrees of audio performance when hooked up to
loudspeakers. From this discovery, he developed a high performance speaker
cable, named it Monster Cable, and literally created an industry. The invention
of Monster Cable created a new product category that revolutionized the audio
market. Prior to Monster Cable, most stereo systems were wired with ordinary
"zip-cord," the same cable used for electrical household and lamp
wire. Their inferior construction and cheap materials restricts power, dynamic
range and clarity in the lows, mids, and highs.
Lee chose the name "Monster"
for two reasons. It sounded strong and powerful and the size of the cable was
"monsterous" compared to ordinary loudspeaker cable. It became an
immediate hit with consumers. In fact, the name Monster Cable is so synonymous
with high quality and high performance, customers often assume that any cable
they purchase in reputable stores would be Monster even though there are other
cable brands.
Monster is now the world's leading
manufacturer of high performance cables that connect audio/video components for
home, car and professional use as well as computers and computer games. Monster
Cable is an indispensable component for music lovers, audiophiles, recording
studios, sound professionals, musicians, custom-installers and home theatre
enthusiasts. Monster's audio cables increase the clarity, dynamics and power of
the audio signals that travel through them. Monster video cables deliver the
sharpest, clearest picture possible with naturally vivid color from traditional
and digital television, projectors, home theatre and satellite systems. Monster
Game products lets enthusiasts enjoy the ultimate gaming experience by
maximizing sound and video quality of a gaming system. Monster Power, a division
of Monster Cable, delivers cleaner AC power to A/V components and computer
products and high joule surge protection for maximum performance.
Monster's New Product Development division draws upon years of audio design and
critical listening experience, to create the innovative, high performance cables
and accessories that make Monster the leader in the industry. Already holding
over 127 US and international patents, Monster is continually striving to
discover and develop new, advanced technologies and designs to meet the needs of
the ever-advancing consumer electronics industry. Monster offers over 3000
products and is sold in over 80 countries worldwide.
|
